In April, KGI's Marketing and Communications team partnered with Henry E. Riggs Professor of Business and Bioscience Ethics Maxim Polonsky and his TMP group to explore how our community perceives the KGI brand. Through a thoughtfully designed survey, the team gathered insights into the attitudes, associations, and overall impressions people hold about KGI. 

Join us as Professor Polonsky shares the results and key takeaways from this brand perception survey. This session will offer a behind-the-scenes look at how students, alumni, and stakeholders view KGI—and how those findings are shaping the Institute’s branding strategy moving forward.

Whether you're passionate about marketing, curious about brand identity, or simply invested in KGI’s future, this presentation is for you.